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Demystifying Online Advertising

From Beginner to Advanced, Explore the World of Digital Marketing

Search and Display Advertising

  • Google Analytics Insights Using Pivot Function

    Gain valuable insights on Google Analytics Using Pivot Function

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  • Google Ads Update for Video Campaigns

    Google Ads Video Update | Optimization Score and Video Extensions

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  • ad-fraud-types-common-ad-fraud-in-ad-industry

    8 Common Types of Ad Fraud in Billion Dollar Industry

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  • Google Chrome Update: Third Party Cookies Soon to be Obsolete

    First Party Cookie vs Third Party Cookie

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  • What is an SSP

    Ultimate Guide to Supply Side Platform

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  • Video Advertising fundamentals

    Video Advertising Fundamentals: How Are Video Ads Served?

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  • Header Bidding Guide All You Need to Know Series

    Header Bidding: Everything You Need To Know

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  • Budget Forecast Using Google Keyword Planner

    How to do Budget Forecast Using Google Keyword Planner?

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  • What is Enhanced CPC and When to Use it?

    What is Enhanced CPC and When to Use it?

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  • What is Target ROAS and How Does it Work?

    Should You Be Using Target ROAS in Your Google Ads Campaign?

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  • What is Target CPA and When to Use it?

    What is Target CPA and When to Use it?

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  • Google smart bidding strategies and difference between automated and smart bidding

    What is Google Smart Bidding and How Is it Different From Automated Bidding

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  • competitive bidding strategies for search ads

    Top 3 Competitive Bidding Strategy for Search Ads

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  • Ad extensions Guide for Google Search ads or adwords

    Ad Extensions Tutorial

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  • Dynamic Search Ads tutorial

    What are Dynamic Search Ads and How to Use Them?

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  • responsive search ads tutorial

    Responsive Search Ads: A Comprehensive Guide

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  • What are SKAG? How to use single keyword ad groups

    Single Keyword Ad Group – When and How to Use them ?

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  • keyword match types broad exact and phrase match

    Keyword Match Types in Google Search Ads

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  • How to Create a remarketing campaign on the display ad network

    How to Set Up a Remarketing Campaign

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  • bidding strategy for display ad campaigns.

    Bidding Strategies for Display Campaigns

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Tracking and Analytics

  • Google Analytics Insights Using Pivot Function

    Gain valuable insights on Google Analytics Using Pivot Function

    Read more
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