Display and Video Advertising

Everything you need to know about the display and video advertising. Tips, tricks, How-tos, Tutorials, and all the latest trends in display-video advertising in one place. Learn how to set up, measure and optimize your display campaigns.

  • What is Enhanced CPC and When to Use it?

    What is Enhanced CPC and When to Use it?

  • What is Target ROAS and How Does it Work?

    Should You Be Using Target ROAS in Your Google Ads Campaign?

  • What is Target CPA and When to Use it?

    What is Target CPA and When to Use it?

  • Google smart bidding strategies and difference between automated and smart bidding

    What is Google Smart Bidding and How Is it Different From Automated Bidding

  • How to Create a remarketing campaign on the display ad network

    How to Set Up a Remarketing Campaign

  • bidding strategy for display ad campaigns.

    Bidding Strategies for Display Campaigns

  • How to Create Gmail Ads

    How to Create a Gmail Ad Campaign?

  • What are responsive ads and how to create them

    What are Responsive Display Ads? Detailed Implementation Guide

  • What is Contextual Targeting and How to Use it

    What is Contextual Targeting and How to Use it?

  • audience targeting strategies for display campaigns

    Top 3 Audience Targeting Types for Your Next Display Campaign

  • targeting for display advertising campaigns

    Google Display Ads Targeting Strategies

  • How to Set Up a Google Display ad

    How to set up Display campaigns in Google Ads (Formerly Adwords)

  • Display Advertising Reporting Metrics

    Key Metrics For Display Advertising

  • Creative Design inputs to create a compelling display ad

    Best Practices for Display Ad Creatives

  • Ultimate Guide to Display Ad Sizes and Formats