Search Advertising

Everything you need to know about the search advertising. Tips, tricks, How-tos, Tutorials, and all the latest trends in search advertising in one place. Learn how to set up, measure and optimize your search campaigns.

  • Budget Forecast Using Google Keyword Planner

    How to do Budget Forecast Using Google Keyword Planner?

  • What is Enhanced CPC and When to Use it?

    What is Enhanced CPC and When to Use it?

  • What is Target ROAS and How Does it Work?

    Should You Be Using Target ROAS in Your Google Ads Campaign?

  • What is Target CPA and When to Use it?

    What is Target CPA and When to Use it?

  • Google smart bidding strategies and difference between automated and smart bidding

    What is Google Smart Bidding and How Is it Different From Automated Bidding

  • competitive bidding strategies for search ads

    Top 3 Competitive Bidding Strategy for Search Ads

  • Ad extensions Guide for Google Search ads or adwords

    Ad Extensions Tutorial

  • Dynamic Search Ads tutorial

    What are Dynamic Search Ads and How to Use Them?

  • responsive search ads tutorial

    Responsive Search Ads: A Comprehensive Guide

  • What are SKAG? How to use single keyword ad groups

    Single Keyword Ad Group – When and How to Use them ?

  • keyword match types broad exact and phrase match

    Keyword Match Types in Google Search Ads

  • Search engine list review on all major search engines

    Search Engine Review: General Purpose Search Engines Covered

  • adwords conversion tracking: How to setup Google Ads Conversion tracking

    AdWords Conversion Tracking: A Complete Guide