You need to understand bidding strategies beforehand in order to set up the campaign. Refer to the targeting and bidding strategies post for insights. We would like to get maximum conversions(sale in this instance) as possible, hence we will choose to maximize conversions as the bidding strategy. However, we would be paying for clicks/CPC buying model. Google has some prerequisites to use the CPA as a buying model.


You need to set a budget for this campaign. Although in some instances, the daily budget may be exceeded but the monthly remains constant. There are 2 ways your budget could be spent: Accelerated or Standard. It is recommended to choose standard as the budget will be spread evenly over time.


display campaign settings overview for campaign setting options